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Sales Insights Express |
Pro Insights |
Basic Info |
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Subscription
Term |
monthly & annual |
monthly & annual |
Update Frequency |
Monthly |
Monthly |
ADVANCE Estimates
Included? |
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Historical data from 2001 Included? |
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Number of Users: |
Single User License |
Up to Three Logins* |
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Executive Summary Reports |
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Boxscore (rank magazines by ad pages/revenue)
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Top Brands: Find and rank top spending
campaigns.
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Top Advertisers: Find and rank top
spending advertisers (by parent company).
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NEW Brands/campaigns: Find new campaigns
(had not advertised previously in Hispanic magazines) and rank by
spending or ad pages.
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NEW Advertisers: Find new advertisers
(had not advertised previously in Hispanic magazines) and rank by
spending or ad pages.
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Top advertising categories/ subcategories:
Which ad categories are largest? Which are growing/shrinking?
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Advertiser and Brand Intelligence |
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Detailed Media Plan
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Media Summary Plan (Advertiser/Brands/Titles subtotals)
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Advertiser/Brands Market Share: Summary break-out of
advertiser's ad spending by brand.
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Advertiser/Publication Market Share: Summary break-out
of advertiser's ad spending by brand.
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Advertiser/Brand Monthly Trend: Track ad spending/pages by
brand or advertiser over time. Data begins 2001.
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Category
Intelligence |
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Top Brands by advertiser category/sub-category: Narrow
your search by advertiser category/sub-category (150+
sub-categories)
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Top Advertisers (parent company level) by advertiser
category/sub-category: Narrow your search by advertiser
category/sub-category (150+ sub-categories)
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Publication Reports |
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Detailed Advertisers by Issue:
List all advertisers in a specific magazine issue.
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Top Advertisers by Publication
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Top Brands by Publication
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Exclusive/Missing Advertisers:
which Advertisers (company level) are running on my
competitor(s) magazine but not mine?
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Exclusive/Missing Brands:
which brands or campaigns are running on my competitor(s) magazine
but not mine?
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Shared Advertisers Market Share:
which Advertisers (company level) are running in my competitor(s)
magazine AND on my magazine?
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Shared Brands Market Share:
which brands or campaigns are running in my competitor(s)
magazine AND on my magazine?
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Top Categories by Publication:
which are the most/least active ad categories
and sub-categories in a particular magazine?
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Custom
Tools and Resources |
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Create and Save Custom Advertiser Groups
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Create and Save Custom Brand Groups
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Create and Save Custom Publication Groups
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Rates and Circulation
Directory: Access summary rates, circulation, CPM and sales contact
information for all measured publications. |
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Customer
Support |
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Email support |
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Telephone support |
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Free training for your team
via Webex |
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