Current Services
HispanicMagazineMonitor™ & BlackMagazineMonitor™ track advertising activity in multicultural magazines in the United States.  Media Economics Group provides competitive intelligence and ad spending estimates for dozens of African-American and Hispanic publications distributed in the U.S.

Magazine publishers use our compettive data and reports for both lead generation, share analysis, and keeping tabs on their competitors.

Our agency clients use our competitive data and reports for media planning and buying as well as to track competitive activity in their clients' categories.
 
 
HispanicWebMonitor™ tracks advertising activity on nearly 200 online sites targeting the U.S. Hispanic market.  We provide occurrence information on thousands of campaigns and including share-of-voice estimates by advertiser or campaign for individual sites.  Our clients also have access to hundreds of thousands of online creative executions by companies that have advertised online specifically on Hispanic-targeted websites.

HispanicMobileMonitor™, launched in 2010, tracks advertising activity on Hispanic mobile WAP sites, providing unique insights into those advertisers targeting the U.S. Hispanic market via mobile web browsers.  WAP sites tracked include: Univision Movil (Univision.mobi), m.Telemundo.com (plus all Telemundo mobile station sites), m.ESPNDeportes.com, esMas.com Portatil, Goal.com Mobile en Espaņol (m.goal.com/es-us), and Yahoo! Mobile en Espaņol (m.Yahoo.com) among others.
 

BlackWebMonitor™, launching in the second quarter of 2011, will provide competitive intelligence and insights into those advertisers who are targeting African American online users.  BlackWebMonitor will track advertising activity on nearly 50+ AA sites in the U.S.
 
  
NEW! Latin America online competitive intelligence:

ColombiaWebMonitor™:  Coverage in Colombia of 50+ websites began in January, 2010.  To-date we have provided clients with competitive information on online activity of 3,000 online campaigns in Colombia.
 

MexicoWebMonitor™:  Coverage in Mexico of 35+ websites began in September, 2010.  To-date we have provided clients with competitive information on online activity of 1,500 online campaigns in Mexico.

 Our clients in Latin America include leading media companies and advertising agencies such as: Caracol Radio (Colombia), Clarus Digital,  El Tiempo, Grupo Editorial Expansion, Havas, Mediaedge (MEC), RCN Colomba, Ogilvy, and others.

 

             

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